Jaecoo Australia Becomes First-Ever Vehicle Partner of the Boost Mobile AUSX Supercross Championship

Jaecoo and ‘For This Wild Life’ spirit to feature throughout 2025 championship

The Boost Mobile Australian Supercross Championship is proud to announce Jaecoo Australia as a Major Partner for the 2025 season, making Jaecoo the first official vehicle partner in the history of Australian Supercross.

As part of this landmark partnership, Jaecoo has secured Naming Rights to the Jaecoo Animated Track Maps, which will feature across all five rounds of the championship in broadcast, on digital platforms, and throughout the stadium experience.

The partnership will also see the all-new Jaecoo J8 SUV integrated across the series in bold fashion — with branded Boost Mobile AUSX Championship Jaecoo vehicles on-site, a premium event activation space, and deep brand integration across digital content and TV coverage.

With a brand built around the philosophy of “For This Wild Life”, Jaecoo aligns perfectly with the adrenaline-fueled, boundary-pushing spirit of Supercross — a natural fit for both fans and riders who live for the wild moments.

Mick Sinclair, Head of Partnerships at the Boost Mobile AUSX Supercross Championship, said Jaecoo’s arrival is a massive milestone for the series:

“We’re incredibly proud to welcome Jaecoo as the first official vehicle partner of the AUSX Championship. Their brand stands for adventure, bold design, and getting off the beaten track – everything Supercross represents. From the Jaecoo J7 on-site to the animated track maps and activations, this is the beginning of what we believe will be a long-term, high-impact partnership.”

Amanda Bournazos, Sponsorship and Event Manager AU/NZ at Jaecoo Australia, said the brand is excited to drive its entry into motorsport with such a dynamic property:

“Supercross is raw, fast, and full of energy – just like Jaecoo. Partnering with the Boost Mobile AUSX Championship allows us to connect with a high-energy audience that shares our passion for performance, adventure, and premium experiences. We’re thrilled to bring the Jaecoo brand to life across the championship and kick off what we see as the start of an exciting, long-term partnership.”

The 2025 Boost Mobile AUSX Supercross Championship launches this October with five rounds of non-stop action, now featuring Jaecoo’s premium presence on the ground, on screen, and everywhere in between.