fridgy joins the 2026 AUSX Supercross Championship as a major partner

Published On: 28 July, 2026Categories: Announcements, News

The Boost Mobile AUSX Supercross Championship presented by Monster Energy is proud to announce Australian premium drinkware brand Fridgy as a Major Partner for the 2026 championship.

The new partnership brings together two proudly Australian brands with a shared passion for performance, durability and delivering premium experiences. As part of the agreement, Fridgy will feature prominently across the five-round 2026 AUSX Championship through branding, fan engagement opportunities and integrated digital and broadcast assets.

Founded in Western Australia, Fridgy has built a reputation for producing premium stainless steel drinkware designed to withstand the harshest Australian conditions. With a commitment to quality, innovation, hard work and sustainability, Fridgy has become one of Australia’s fastest-growing drinkware brands.
AUSX Head of Partnerships & Motorsport, Mick Sinclair, said Fridgy is a perfect fit for the championship and its audience.
“We’re thrilled to welcome Fridgy to the AUSX family as a Major Partner for 2026.

Our fans live active, outdoor lifestyles and genuinely value products that are built to perform. Fridgy has created a premium Australian brand that aligns perfectly with our audience, and we’re excited to showcase them across the championship.

Partnerships like this are exactly what AUSX is all about—connecting great Australian brands with one of the country’s most passionate sporting audiences.”
Fridgy founder, Dan McCormack, said the partnership represents an exciting opportunity to introduce the brand to a new and highly engaged audience.
“We’re excited to partner with AUSX for the 2026 season and become part of one of Australia’s premier motorsport championships.

The AUSX audience shares many of the same values as the Fridgy community – people who love the outdoors, adventure and quality products that are built to last. We look forward to engaging with fans throughout the season and growing the Fridgy brand alongside the championship.

We look forward to seeing the Fridgy brand in the hands of AusX fans.”

The 2026 Boost Mobile AUSX Supercross Championship presented by Monster Energy will visit Townsville, Auckland, Geelong, Perth and Newcastle, delivering world-class Supercross racing and entertainment to fans across Australia and New Zealand.

With Fridgy joining an expanding list of leading Australian and international brands supporting the championship, the 2026 season continues to build as the biggest and most commercially supported AUSX Supercross Championship to date.

This exciting new partnership was brokered by leading Perth based sports marketing agency, Playbookx.

SHARE NOW

RELATED POSTS